Jun 6, 2017
Since the late 1970’s Jim Gilbert has been earning & growing a reputation as “Canada’s Huggable Car Dealer.” Along with his wife Dawna, Jim has built a family-run business that is a shining example of what it means to never be afraid of standing in your own truth and believing in the magic of possibilities.
If you were to visit Jim Gilbert’s Wheels And Deals in
Fredericton, New Brunswick, Canada, you’d find a business – and,
indeed, a business that sells pre-owned vehicles … used cars – that
is a reflection of the values and the enormous hearts of the people
who created and nurture it. Sitting on what they call “six acres of
fabulous,” Jim Gilbert’s Wheels and Deals is much, much more than a
vehicle dealership. It’s a destination. It’s CANADA’s Huggable Car
Dealer.
Of course, the irony here is that the magic sauce is not in some
catchy slogan, marketing gimmick or promotional trick. It’s all in
the consistent implementation of ageless principles of kindness,
appreciation and integrity.
Here are a few of the key things I took from my time with Jim:
- Working Weekends & Learning From the Customer – Listen for how Jim got his initial opportunities, and what he did to sell more boats than anyone else at the time.
- Shoot the Gun, Ride the Bullet – Jim’s become a master at “riding the bullet.” He’s learned to trust his intuition, take action, and figure it out as he goes.
- He Did What Everybody Else Did … Until He Didn’t – How he was “stuck” in the same rut as everyone else until he saw someone different he could model … and eventually surpass. He did this with his personal growth, too (listen for the Zig Ziglar tape story). This can only come from the curiosity of a growth mindset.
© 2017 Kevin Bulmer Enterprises