Jun 13, 2018
What are you competing for?
Jake Thompson is Founder and Chief Encouragement Officer at Compete Every Day® a global lifestyle brand committed to reminding you that your life is worth fighting for. They strive to reignite the competitive fire already within you that's necessary to achieve life’s victories.
From a passion project to a worldwide motivational brand, Jake started Compete Every Day to connect competitors, provide quality apparel, and motivate fans to live a powerful life.
Like most entrepreneurial adventures, this one has had its share of ups and downs. Among the many valuable insights Jake shares are his reflections on how hard it has been, and how much he’s had to grow both personally and professionally in order to keep Compete Every Day on a positive path.
Another very important distinguishing factor that I hope people will notice is how much Jake’s brand is tied into story. In fact, the whole thing is a story, tying into his podcast, speaking and the Compete Every Day community.
Storytelling is a powerful, magnetic and very natural human mechanism for creating emotional buy-in and bringing people together. In my opinion, anyone looking to more effectively market their business would be well-served by carefully considering what Jake has to share on this subject.
A few of the key things that stood out from my time with Jake included: